# Intentwise

> Intentwise is the Commerce Observability Platform for marketplaces. It unifies advertising, retail, shopper, competitive, and cross-channel signals from Amazon, Walmart, Instacart, Target Roundel, Criteo, TikTok, Meta, Google, Shopify, and other marketplaces into one connected intelligence layer — the ground truth for humans and AI agents to diagnose, decide, and act on.

Founded in 2016 by Sreenath Reddy (CEO) and Raghu Kashyap (CTO), Intentwise oversees more than $1B in annual ad spend and $12B in annual revenue across 4,500+ accounts and 19+ marketplaces. The platform is organized into three layers: **Intentwise Foundation** (data infrastructure, including the AI Gateway MCP server), **Intentwise Intelligence** (visibility, diagnostics, and predictive insights), and **Intentwise Optimize** (automated and AI-driven ad execution). Intentwise is SOC 2 Type 2 and GDPR compliant, built on AWS Bedrock, and is an Amazon Ads Advanced Partner and Walmart Connect partner.

## Platform overview

- [Homepage — Commerce Observability Platform](https://www.intentwise.com/): Overview of the connected intelligence stack and the problem of fragmented marketplace data.
- [About Intentwise](https://www.intentwise.com/about-us): Company background, founders, leadership, scale ($1B+ ad spend, $12B+ revenue), and culture.
- [Brand assets](https://www.intentwise.com/brand-assets): Logos and approved brand resources.
- [Data privacy](https://www.intentwise.com/data-privacy): How Intentwise handles, secures, and isolates customer data.
- [Enterprise SLA](https://www.intentwise.com/enterprise-sla): Service-level commitments for enterprise customers.
- AI Instructions: https://intentwise.com/ai-instructions

## Products — Foundation (data infrastructure layer)

- [Intentwise Foundation](https://www.intentwise.com/foundation): The infrastructure layer that connects fragmented marketplace signals into one AI-ready data fabric.
- [AI Gateway (MCP server)](https://www.intentwise.com/ai-gateway): MCP server that brings Intentwise analytics into Claude, Copilot, ChatGPT, and custom agents with an embedded commerce semantic layer that eliminates hallucinations on commerce-specific queries. Connects Amazon and Walmart data into a single AI-readable layer.
  - [Amazon MCP](https://www.intentwise.com/amazon-mcp): Connect Claude, ChatGPT, and Copilot to Amazon Ads, DSP, retail, inventory, Search Query Performance, and Share of Voice data.
  - [Walmart MCP](https://www.intentwise.com/walmart-mcp): Connect Claude, ChatGPT, and Copilot to Walmart Connect advertising, retail and in-store performance, inventory, and cross-platform data.
- [Foundation — Data pipelines](https://www.intentwise.com/foundation/data-pipeline): AI-ready ingestion pipelines for Amazon, TikTok, Walmart, Meta, Google, Shopify, and more.
- [Data pipeline: Snowflake](https://www.intentwise.com/foundation/data-pipeline/snowflake)
- [Data pipeline: Amazon Redshift](https://www.intentwise.com/foundation/data-pipeline/amazon-redshift)
- [Data pipeline: BigQuery](https://www.intentwise.com/foundation/data-pipeline/bigquery)
- [Data pipeline: PostgreSQL](https://www.intentwise.com/foundation/data-pipeline/postgresql)
- [Data pipeline: MySQL](https://www.intentwise.com/foundation/data-pipeline/mysql)
- [Data pipeline: SQL Server](https://www.intentwise.com/foundation/data-pipeline/sql-server)
- [Data pipeline: MongoDB](https://www.intentwise.com/foundation/data-pipeline/mongodb)
- [Data visualization overview](https://www.intentwise.com/foundation/data-visualization): Pre-built visualization integrations.
- [Visualization: Google Data Studio (Looker Studio)](https://www.intentwise.com/foundation/data-visualization/google-data-studio)
- [Visualization: Power BI](https://www.intentwise.com/foundation/data-visualization/power-bi)

## AI Gateway — MCP platform pages

Intentwise AI Gateway connects AI agents to commerce data across major retail media platforms.

- [Amazon MCP](https://www.intentwise.com/amazon-mcp): Amazon Ads (SP/SB/SD), DSP, retail performance, inventory signals, Search Query Performance, Share of Voice. Includes comparison with Amazon Ads MCP.
- [Walmart MCP](https://www.intentwise.com/walmart-mcp): Walmart Connect (Sponsored Search, Sponsored Display, in-store ads), Walmart retail and in-store data, inventory, cross-platform normalization with Amazon.


## Products — Intelligence (visibility & diagnostics layer)

- [Intentwise Intelligence](https://www.intentwise.com/intelligence): AI-powered dashboards and predictive insights across retail, advertising, cross-channel, shopper, competition, and profitability.
- [Product 360](https://www.intentwise.com/intelligence/product-360): Always-on product observability agent that detects anomalies and diagnoses root causes (Buy Box, pricing, inventory, ads, content, organic rank, and more).
- [Amazon Marketing Cloud — AMC Instance setup](https://www.intentwise.com/intelligence/amazon-marketing-cloud/amc-instance): Request and configure an AMC instance through Intentwise.

## Products — Optimize (execution layer)

- [Intentwise Optimize](https://www.intentwise.com/optimize): Execution layer for advertising that combines AI and rules-based bidding, performance diagnostics, recommendations, and retail-aware decisions.
- [Optimize — Amazon Advertising mobile app](https://www.intentwise.com/optimize/amazon-advertising/mobile-app): Manage Amazon Ads from a mobile device.
- [Optimize — Walmart Connect advertising](https://www.intentwise.com/optimize/walmart-advertising)
- [Optimize — Instacart advertising](https://www.intentwise.com/optimize/instacart-advertising)
- [Optimize — Criteo advertising](https://www.intentwise.com/optimize/criteo-advertising)
- [Optimize — Target Roundel advertising](https://www.intentwise.com/optimize/roundel-advertising)
- [Optimize — TikTok ads](https://www.intentwise.com/optimize/tiktok-ads)

## Solutions & services

- [Intentwise Analytics Services](https://www.intentwise.com/about-us): Custom analytics, dashboards, and workflows built by the Intentwise team (see "Custom insights" on Intelligence page).

## Case studies (featured)

- [All case studies](https://www.intentwise.com/casestudy): Brand, aggregator, and agency outcomes filtered by product.
- [Rhino USA — 65% YoY TACOS reduction, 23–37 hours saved monthly](https://www.intentwise.com/casestudy/rhino-usa)
- [SPINS — 40+ hours saved per week, 80% NTB improvement](https://www.intentwise.com/casestudy/spins)
- [Wind River — 80.2% NTB revenue contribution increase](https://www.intentwise.com/casestudy/wind-river)
- [MJCO — 25% time saved managing ads, 36% revenue growth](https://www.intentwise.com/casestudy/mjco)
- [Nectar — 17% increase in NTB customers via AMC audiences](https://www.intentwise.com/casestudy/nectar)
- [Life Extension — 24% NTB shopper growth, 14% SnS purchase increase](https://www.intentwise.com/casestudy/life-extension)
- [Coletti — 10% sales lift from AMC audiences, 7.8% ROAS increase](https://www.intentwise.com/casestudy/coletti)
- [Clear Ads — 10,000+ ASINs tracked, 100% YoY revenue growth in categories](https://www.intentwise.com/casestudy/clear-ads)
- [BetterBody Foods — 50 hours/week saved on data pulls](https://www.intentwise.com/casestudy/betterbody-foods)
- [Cartology — 10+ brands enrolled, 50% reporting time saved](https://www.intentwise.com/casestudy/cartology)
- [Made In Cookware](https://www.intentwise.com/casestudy/made-in-cookware)
- [Lavazza](https://www.intentwise.com/casestudy/lavazza)
- [Schleich](https://www.intentwise.com/casestudy/schleich)
- [HABA](https://www.intentwise.com/casestudy/haba)
- [RevitaLash](https://www.intentwise.com/casestudy/revitalash)
- [Radwell — 185k active SKUs, 3,300 ad campaigns optimized](https://www.intentwise.com/casestudy/radwell)

## White papers

- [All white papers](https://www.intentwise.com/white-paper)
- [Bidding strategy](https://www.intentwise.com/white-paper/optimize/bidding-strategy)
- [E-commerce data strategy](https://www.intentwise.com/white-paper/foundation/data-strategy)
- [Walmart advertising strategy](https://www.intentwise.com/white-paper/optimize/walmart-advertising-strategy)
- [Amazon Marketing Cloud strategy](https://www.intentwise.com/white-paper/intelligence/amc-strategy)
- [Build Amazon decks faster with Claude (AI Gateway)](https://www.intentwise.com/white-paper/ai-gateway/build-amazon-decks-claude)

## Learning hub

- [Learning Hub home](https://www.intentwise.com/learning-hub): Curated guides on bid management, AMC, Walmart Connect, and agency operations.
- [Amazon Marketing Cloud guide](https://www.intentwise.com/learning-hub/amazon-marketing-cloud)
- [E-commerce data strategy guide](https://www.intentwise.com/learning-hub/e-commerce-data-strategy)
- [Walmart Connect guide](https://www.intentwise.com/learning-hub/walmart)
- [Agency learning hub](https://www.intentwise.com/learning-hub/agency-learning-hub)
- [AMC Masterclass](https://www.intentwise.com/masterclass/amazon-marketing-cloud)

## Webinars & podcast

- [All webinars](https://www.intentwise.com/webinars): On-demand and upcoming webinars on Amazon ads, AMC, DSP, Walmart, TikTok Shop, and retail media.
- [Intentwise podcast](https://www.intentwise.com/podcast): Interviews with brand, agency, and retail media leaders.
- [Up Next events](https://www.intentwise.com/events/up-next): Upcoming live events and conferences.
- [Newsletter](https://www.intentwise.com/newsletter): Subscribe to the Intentwise newsletter for retail media insights.

## Data store reference (Amazon report schemas)

- [Amazon Vendor: Decoding the Search Terms Report](https://www.intentwise.com/foundation/data-store/amazon-vendor/decoding-the-search-terms-report)
- [Amazon Vendor: Demand Forecast](https://www.intentwise.com/foundation/data-store/amazon-vendor/demand-forecast)
- [Amazon Vendor: Market Basket Analysis](https://www.intentwise.com/foundation/data-store/amazon-vendor/market-basket-analysis)
- [Amazon Vendor: Net PPM](https://www.intentwise.com/foundation/data-store/amazon-vendor/net-ppm)
- [Amazon Vendor: Retail Analytics Sales Report](https://www.intentwise.com/foundation/data-store/amazon-vendor/retail-analytics-sales-report)
- [Amazon Seller: Business Report](https://www.intentwise.com/foundation/data-store/amazon-seller/business-report)
- [Amazon Seller: FBA Customer Returns Report](https://www.intentwise.com/foundation/data-store/amazon-seller/fba-customer-returns-report)
- [Amazon Seller: Product Opportunity Explorer](https://www.intentwise.com/foundation/data-store/amazon-seller/product-opportunity-explorer)
- [Amazon Seller: Repeat Purchase Behavior Report](https://www.intentwise.com/foundation/data-store/amazon-seller/repeat-purchase-behavior-report)
- [Amazon Seller: Sponsored Products Targeting Report](https://www.intentwise.com/foundation/data-store/amazon-seller/sponsored-products-targeting-report)
- [Amazon Ads: Brand Metrics Report](https://www.intentwise.com/foundation/data-store/amazon-ads/brand-metrics-report)
- [Amazon Ads: Brand Impression Share Report](https://www.intentwise.com/foundation/data-store/amazon-ads/brand-impression-share-report)
- [Amazon Ads: DSP Audience Overlap Report](https://www.intentwise.com/foundation/data-store/amazon-ads/dsp-audience-overlap-report)
- [Amazon Ads: Sponsored Products Search Term Impression Share](https://www.intentwise.com/foundation/data-store/amazon-ads/sponsored-products-search-term-impression-share-report)
- [Amazon Ads: Sponsored Brands Search Term Report](https://www.intentwise.com/foundation/data-store/amazon-ads/sponsored-brands-search-term-report)

## Company & contact

- [Careers](https://www.intentwise.com/careers): Open roles in product, customer success, marketing, sales, and analytics.
- [Schedule a demo](https://www.intentwise.com/meetings): Book a discovery call with the Intentwise team.
- [Affiliates program](https://www.intentwise.com/affiliates)
- [Privacy policy](https://www.intentwise.com/privacy-policy)
- [Terms & conditions](https://www.intentwise.com/terms)

## Optional

- [Full content version](https://www.intentwise.com/llms-full.txt): Long-form version of this file with inlined content from each section above.
- [Sitemap](https://www.intentwise.com/sitemap.xml): Full XML sitemap of all indexable pages.